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What works to sell homes around Balmain?

BresicWhitney Director & Balmain agent Adrian Oddi uses buyer work to buck market trends.

There’s talk of new confidence in the market, but the last 12 months have been some of the most difficult conditions Australian property has seen. Tight lending criteria and price uncertainty has made it tough, even for experienced buyers and sellers.

Being in tune with buyers became a recurring theme for Sydney’s more successful agents. Those at at the top of their game had to identify buyer needs, and direct any committed and qualified people to the right properties.

With these practices already a core part of his business, BresicWhitney director and Balmain agent Adrian Oddi emerged as the highest performer for sellers in the 2041 postcode.

“Working closely with buyers has put my sellers in the strongest possible position. That means assisting home hunters, and actively helping them to buy – an approach that has been my focus for over 10 years,” the long-time area expert says.

“Especially during the recent market changes, this was a key point of difference that continued to deliver results.”

Adrian’s work with active buyers has led to a consistent set of results for his clients in the past 12 months. That includes an average of 21 days on market (average days on market in 2041 is 42, for the past 12 months) and an average sales price of $3.16mil (the 2041 average is $2.37mil).

In 2018 and again this year, Adrian executed the highest sales in Balmain East at 17 Gilchrist Place ($6.8mil). He now also holds the 2019 record for the off market sale of 98 Darling Street (sold above $4mil). Next door in Birchgrove, he secured the highest 2018 non-waterfront sale for $5.75mil at 3a Ballast Point Road.

In a challenging market, that sort of activity gives sellers the confidence to make a decision, and brings validation around prices to a wide pool of buyers. And as Sydney’s auction clearance rates have dipped towards 50%, Adrian’s personal rate has stayed above 80% since the beginning of 2018 – a consistency that bucks the trend in this market.

“Our track record shows that despite the market conditions you can still get positive results,” Adrian says. “My clients enjoy around half the days-on-market compared to most other agents because of my focus on active buyers.”

Knowing what the active buyers are looking for in the Balmain area, from number of bedrooms to budget, Adrian has a tailored and personalised approach for each one.

“That means when I list a new property, I’ve got a pool of committed buyers that are well matched,” he says.

“If you’re thinking of selling in Balmain, chances are we already know a buyer for your property. It’s this awareness that puts my clients in the strongest possible position to sell quickly, and for the best price.”

For sellers, they’re the only results that matter.

Wondering what your property might be worth, or want to know more about the 2041 market? Reach out to Adrian Oddi here.

(Note: statistics quoted in this article were sourced from RPData, REA and Domain for the last 12 months and are current as of 22 May, 2019.)

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