The market has evolved, so have BresicWhitney agents

BresicWhitney teams have stepped up their selling model during COVID, with continued results.

Following on from our recent June market report, we’re now more than 40 sales into July. And with many homes still transacting off-market (last week was 20% of sales), this is not a normal winter.

BresicWhitney teams are working differently too, with agents selling more collaboratively than ever. It’s now a pivotal way of selling each other’s listings in a changed COVID marketplace.

When Nick Playfair sold 13 Meagher Street, Chippendale, a direct underbidder introduced by John Yannakis greatly influenced the result. He drove multiple buyers between BresicWhitney properties this month they hadn’t organically attended.

Zak Abdallaoui then sold for Maclay Longhurst at 146 Barcom Avenue, Darlinghurst.

Emily Davidson sold for Shannan Whitney at 71/6 Greenknowe Avenue, Elizabeth Bay.

Jack Parry sold for Adrian Oddi at 28 Stephen Street, Balmain.

And the list goes on.

With a culture that encourages all agents to cross-promote each others properties, this model is delivering better results for our vendors, and providing more fluidity for everyone from developing agents to our top performers. While others were struggling without open homes and public auctions during the shutdown period, our teams leaned on each other to put these deals together.

The ripple effect of that activity is now being felt throughout the BresicWhitney business. In one of the busiest 5-day periods for July, we photographed more homes than we did for the entire month in 2019.

In other July highlights, Nicholas McEvoy sold just shy of $18 million worth of real estate in one week, including the highest price paid for a Hunters Hill property in 2020 (so far) at 1 Chevalier Crescent, Hunters Hill. That set a new price record for a BresicWhitney agent. At the same time he sold 7 Prince Edward Parade, Hunters Hill, and 2 Margaret Street, Woolwich (via the BW.com.au off-market platform).

Last weekend, Andrew Liddell and Brandon Nguyen had 12 registered bidders turn out to 82 Piper Street, Lilyfield. Selling for $3.17 million, it went more than $400,000 over reserve.

Our multiple offices continue to bring people from east to west, widening the buyer pool beyond people’s usual web searches. Chris Nunn sold 39 Metropolitan Road, Enmore to an underbidder from a Redfern property. After missing out with Michael Kirk at 121 Marriott Street, Redfern, the buyers made an on-the-spot offer across town.

In the off-market space, a growing network of buyers are engaging with BresicWhitney properties with a new understanding that being pre-registered and pre-qualified gives buyers have an edge when hunting inner-city houses, and other assets of scarcity.

William Phillips sold a landmark terrace at 556 Bourke Street, Surry Hills for $3.7 million with no advertising. The team showed 19 buyers in 12 days. 

The sale mentioned above at 146 Barcom Avenue, Darlinghurst happened off-market for $2.55 million, that team taking over after 2 previous campaigns failed to find a buyer.

Meanwhile, Emily Davidson sold an undeveloped terrace within 3 weeks at 147 Underwood Street, Paddington for an undisclosed price in the mid $2 million range.

While stock is still limited in our inner city regions, and more buyers on the hunt than we’re used to seeing in winter, we’re continuing to achieve results with BresicWhitney’s targeted approach.

In a changing market that needs new solutions, we’ll never stop adapting.

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